Omnichannel campaign solutions for healthcare
Relevant messages. Creatively staged. Played out across media.
Healthcare communication only works when message, channel and timing work together perfectly. Medperion develops campaigns that reach your target groups — from HCPs to patients to health insurance companies — where it counts: online, offline and cross-media.
Campaign development & adaptation
A successful campaign needs a strong guiding idea. We develop creative concepts that differentiate your brand and adapt international campaigns for the German market. In doing so, we take into account cultural differences, regulatory frameworks and local product histories.
Our focus:
- Product launches & image work
- Disease awareness campaigns
- B2B and B2C campaigns
- Adapting global strategies locally
Digital business & websites
Digital channels are the backbone of every brand strategy today. We develop digital solutions that convey your message interactively and in a targeted manner — from Website relaunch up to Apps and landing pages.
Services at a glance:
- Concept & UX design
- Create SEO-optimized content
- Responsive websites & landing pages
- Continuous online editing & updates
In this way, we ensure that your digital presence not only looks professional, but also has a measurable effect.
SEO & SEA for healthcare
Visibility is decisive — especially in a regulated market. We combine technical SEO expertise With deep Understanding healthcare.
- Development of tailored keyword strategies
- SEO-optimized texts & technical optimization
- SEA campaigns taking into account healthcare restrictions
- More reach through top rankings on Google
E-health apps & patient communication
With e-health apps, you can reach patients directly and in a personalized way. Ob Adherence programs, Reminder services or Content offerings — we ensure that your content informs, creates trust and supports therapy.
Your benefits:
- Patients receive easy-to-understand information
- HCPs find well-founded scientific content
- Multimedia preparation: video, infographics, interactive tools
Holistic communication mix
Omnichannel means: perfectly interlink all channels. We support you from analysis to implementation.
Examples of our communication mix:
- Social media for HCPs & patients
- Events & PR measures
- Support from MSLs & sales teams
- Classic advertising & digital campaigns
The result: a consistent, strong brand presence across all channels.
Your benefits with Medperion
Contact us to successfully implement your next omnichannel campaign.
Learn more with our know-how articles
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Brand Strategy
From launch to refresh: Medperion develops strategies that really reach doctors, pharmacies and patients—with a clear MSRP, locally adapted campaigns and consistent corporate design. This creates brand identities that work and brand experiences that last.
PR
Healthcare PR that creates trust: We combine fact-based medical communication with modern digital PR — precisely for HCPs, understandable for patients. From media relations to influencer collaborations, we bring your topics to where they have an impact.
social media
Relevance instead of noise: Medperion combines medical expertise with creative storytelling — tailored to LinkedIn, Instagram, TikTok & YouTube. With clean monitoring, social ads and community management, we deliver visible results in a regulated environment.
What can we support them with?
The healthcare specialist group: