Brand Strategy for Healthcare
Successful strategies for modern brand management in RX & OTC
Medperion gives your brand the decisive difference — with clear positioning, creative concepts and a deep understanding of the healthcare market. We combine medical expertise, marketing know-how and industry knowledge in RX and OTC to make your products sustainably successful.
Whether it's a product launch, brand refresh or cross-media campaign: Our strategists develop solutions that reach your target group — at the point of sale, on social media, via TV commercials or in classic print products. The result: brand identities that work and brand experiences that last.
Our services for your brand
Launch & Pre-Launch Excellence
A successful product launch requires more than communication — it needs a clear framework.
With our Launch excellence approach Let's define:
- The unique value proposition
- Tailored stakeholder approach (doctors, politicians, health insurance companies, patients)
- Educational work for innovative products (e.g. CAR T-cell therapies, cancer cell vaccinations)
Our 14-person Medical First Team supports you in the pre-launch in medical writing, medical education and medical consulting. In this way, we ensure that your product not only reaches the market, but is also sustainably anchored.
Your benefits with Medperion
Contact us to set up your brand for the future of the healthcare market.
Learn more with our know-how articles
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Was zeichnet kreative Healthcare-Kommunikation aus?
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Omnichannel campaign management
Omnichannel but intelligent: We deliver the communication mix that works — from SEO-optimized websites and ads to e-health apps and PR. Global strategies translated locally, clear KPIs, one point of contact: This is how your brand is consistently visible and converted.
PR
Healthcare PR that creates trust: We combine fact-based medical communication with modern digital PR — precisely for HCPs, understandable for patients. From media relations to influencer collaborations, we bring your topics to where they have an impact.
social media
Relevance instead of noise: Medperion combines medical expertise with creative storytelling — tailored to LinkedIn, Instagram, TikTok & YouTube. With clean monitoring, social ads and community management, we deliver visible results in a regulated environment.
What can we support them with?
The healthcare specialist group.