
We communicate about health
Our medical writers will impress your target group
Medperion offers you a first-class service for the creation of medical-scientific content. Our medical writers, consisting of experienced doctors and scientists, have the specialist knowledge and expertise to prepare your study content for different formats in a way that is suitable for your target group. This ensures that your studies can be effectively communicated to your specialist target group via various communication channels.precise, compliant and effective arrive.
Especially in the health sector, content must not only touch emotionally, but also scientifically correct and regulatory-clean be. With our deep understanding of Therapeutic Products Advertising Act (HWG), pharmacovigilance and other industry regulations, we develop tailor-made social media strategies that work — whether in OTC or Rx range.
Our social media services
Successful social media channels depend on relevant content that informs, activates and inspires. We not only develop content for you, but also a storytelling, which brings your brand to life and binds your community in the long term.
- Target group-oriented campaigns with high relevance
- Development of texts, images, videos & audio formats
- Adaptation to platform logics (LinkedIn, Instagram, TikTok, YouTube, etc.)
- Combination of medical expertise & creative approach
This is how we create social media content that Imparting knowledge while building trust.
Good content needs reach. With targeted social ads, we reinforce your messages, address defined target groups directly and increase the efficiency of your campaigns. In doing so, we rely on data-based optimization and clear KPIs.
- Development of specific ad strategies based on A/B tests
- Carrying out comprehensive test tracks with a hypothesis catalog
- Targeted display for HCPs, patients or relatives
- Ability to play out via our neutral healthcare brand HealthAlign
Especially in regulated markets such as healthcare, social media advertising means precision — we deliver them.
Collaborations with Influencers and Medfluencers are today one of the most effective ways to authentic closeness to create. We identify relevant opinion leaders, develop appropriate strategies and set up campaigns that credibly convey your indication.
- Selection and contact of suitable influencers and DOLs
- Individual support for campaign partners
- Content concepts that create trust and generate reach
In doing so, we are not only strengthening the Patient communication, but also the professional dialogue with HCPs.
Direct interaction is a powerful means of building closeness and trust. Live formats such as Facebook live Q&As or expert rounds offer patients the opportunity to participate from the comfort of their own home and receive well-founded answers at the same time.
- Active involvement of the target group in the exchange
- Transfer of expertise through your experts
- Generate valuable insights from the community for further campaigns
For you, this means: High quality service and at the same time a profit on Brand authority.
We listen carefully — and provide you with reliable data. Through extensive research and Social listening We record how your company, your products or your indicator are perceived on the social web.
- DOL analysis to identify relevant digital opinion leaders
- Social listening on brands, indications and competitors
- Evaluation and derivation of recommendations for action
The result: A solid basis for data-driven optimization of social media campaigns.
An active community thrives on dialogue and rapid response. We take care of your community management and ensure that Questions, comments and feedback are answered professionally, empathetically and promptly.
- Activating and supporting specialist communities & patient groups
- Quick response to user requests
- Development of clear guidelines for processes, reporting channels & FAQs
That's not just how we create interaction, but also Trust in your brand.
Success in social media is measurable — if you know which KPIs are decisive. We continuously monitor your campaigns and optimize them based on the data.
- Analysis of performance indicators and goal achievement
- Continuous optimization for maximum efficiency
- Pharmacovigilance-appropriate monitoring — even on weekends and holidays
For you, this means: Planning security, transparency and sustainable success.
Your benefits with Medperion Social Media


Achieve in a targeted manner. Deliver relevance. Create memorable value.
Learn more with our know-how articles

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Brand Strategy
From launch to refresh: Medperion develops strategies that really reach doctors, pharmacies and patients—with a clear MSRP, locally adapted campaigns and consistent corporate design. This creates brand identities that work and brand experiences that last.
Omnichannel campaign management
Omnichannel but intelligent: We deliver the communication mix that works — from SEO-optimized websites and ads to e-health apps and PR. Global strategies translated locally, clear KPIs, one point of contact: This is how your brand is consistently visible and converted.
Packaging
Design meets approval security: Medperion combines brand management with regulatory excellence — from folding boxes and labels to package inserts. The result: Packaging that differentiates, provides legally compliant information and immediately clarifies applications for patients and HCPs.
FAQ
Medperion vereint führende Unternehmen des Gesundheitswesens unter einem Dach und bietet Ihnen ein Komplettpaket für Ihren Erfolg. Dank unserer umfassenden Erfahrung und interdisziplinären Expertise sind wir Ihr Ansprechpartner für alle Belange im Gesundheitsmarkt. Wir nennen es "end-to-end Service".
KontaktHealthcare social media requires medical knowledge, regulatory understanding, and digital expertise. As a specialized healthcare agency, we combine these competencies and support our clients from strategy and campaign management to reporting and monitoring. We are experts in HWG-compliant content, social advertising, cooperation marketing with influencers, medfluencers and digital opinion leaders, community support and know the industry benchmarks so that we can comprehensively evaluate KPIs — this is how we make health brands digitally visible.
LinkedIn is the most important platform for reaching doctors, HCPs and decision makers in the healthcare sector in a targeted manner. Meta (Instagram and Facebook), Pinterest, TikTok and YouTube are ideal for patient communication and awareness campaigns. We develop cross-channel strategies that combine professional and lay communication, taking into account platform-specific guidelines and content formats — for maximum visibility and efficiency.
We design healthcare communication in such a way that shitstorms don't even occur in the first place — through sound target group understanding, clear moderation guidelines and platform-appropriate communication. If negative statements or side effects are reported nonetheless, our established processes take effect: a PV monitoring system with 24/7 monitoring and transmission to the responsible authorities. This keeps your social media communication in the healthcare sector secure, compliant and under control.
With a clear social media strategy, doctors, HCPs and patients can be targeted — for example via LinkedIn, Instagram, YouTube and Co. We develop and manage social media advertising campaigns, serve communities and implement collaborations with patients, Medfluencers and digital opinion leaders. Our data-based analyses and KPI reports ensure that every measure has an effect and that your healthcare communication is measurably successful.
Social media marketing in the healthcare sector makes it possible to reach patients and professionals where they get information and exchange ideas on a daily basis. Through platforms such as LinkedIn, Instagram, YouTube, etc., companies can communicate complex medical topics in an understandable and trustworthy way. Through targeted content, we strengthen awareness, education and brand trust — compliant, privacy-compliant and with measurable added value for healthcare companies.

What can we support them with?
The healthcare specialist group.