Healthcare PR — creating visibility and trust
Communication in the digital healthcare world
In a highly regulated market such as healthcare, every message counts twice: It must be fact-based, understandable and trustworthy — and emotionally appealing at the same time. At Medperion, we are your experienced partner for public relations and medical communication.
Whether you want to reach doctors, professionals and institutions (HCPs) in a targeted manner or create trust and education among patients — we develop the appropriate strategy and language. Our PR experts combine traditional public relations with modern digital communication channels and thus ensure that your topics reach exactly where they should have an impact.
Media relations — more than traditional public relations
For us, media relations is much more than just press releases. Our media liaison managers are in close contact with editorial offices and know exactly how topics must be prepared in order to reach specialist target groups such as doctors and scientists or to create the necessary trust in lay communication.
We develop individual storylines, interviews and content pieces that are scientifically correct and at the same time comprehensible. In this way, we ensure that your messages are not only published, but also read, understood and remembered — by HCPs as well as by patients.
Influencer relations — opinion leaders as multipliers
In healthcare, opinion leaders, doctors and health fluencers play a decisive role when it comes to trust and education. We identify the right voices for your target group:
- For HCPs, we rely on Key Opinion Leaders (KOLs) from science, clinics and professional associations.
- For patients, we work with health fluencers and patient communities that convey complex content in an approachable and understandable way.
This creates authentic collaborations that create credibility and disseminate your messages in a targeted manner.
Multi-channel PR for maximum range
We combine channels and formats in such a way that every target group is optimally reached — whether specialists, health insurance companies or patients.
- Article service & press service: Editorial contributions for daily newspapers and trade magazines — from scientific education to patient information.
- Materndienst Print & Online: Regional publications with guaranteed circulation or high-reach digital contributions and backlinks to your website.
- Radio service Audibly healthy: Radio PR with up to 1.5 million listeners per hour — ideal for broad patient communication or awareness campaigns.
This is how we ensure that your message reaches the right target group — whether it's a specialist audience or the public.
Why Healthcare PR with Medperion?
We understand the special features of healthcare communication: professionally precise for HCPs, approachable and understandable for patients. Our approach is fact-based, compliant and effective across channels.
Contact us to deliver your messages precisely and effectively to HCPs, patients, or both target groups.
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Brand Strategy
From launch to refresh: Medperion develops strategies that really reach doctors, pharmacies and patients—with a clear MSRP, locally adapted campaigns and consistent corporate design. This creates brand identities that work and brand experiences that last.
Omnichannel campaign management
Omnichannel but intelligent: We deliver the communication mix that works — from SEO-optimized websites and ads to e-health apps and PR. Global strategies translated locally, clear KPIs, one point of contact: This is how your brand is consistently visible and converted.
social media
Relevance instead of noise: Medperion combines medical expertise with creative storytelling — tailored to LinkedIn, Instagram, TikTok & YouTube. With clean monitoring, social ads and community management, we deliver visible results in a regulated environment.
What can we support them with?
The healthcare specialist group.