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Packaging in the healthcare sector
More than just packaging — we create trust
In the healthcare market, packaging is much more than an outer shell: it is Communications providers, trust anchors and brand ambassadors at the same time. Whether in the Rx or OTC sector, medical devices or dietary supplements — the right packaging determines how your product is perceived and whether it is the decisive Buying impulse Set.
At Medperion, we combine Pharmaceutical expertise, design expertise, and regulatory safetyto develop packaging solutions that are not only aesthetically appealing, but also functional, sustainable and compliant with regulations. From the From concept to production We support you with a clear goal: to optimally position your brand and make the product benefits immediately recognizable.
Reference projects
Our packaging services
Practical implementation in healthcare packaging
Successful healthcare packaging must Information, safety and emotion Unite. We pay attention to:
- Icons & visual elements: Make complex content immediately understandable (e.g. ingredients, application, product benefits)
- Tidy design: Clear structures for easy orientation.
- Color codes with effect: Colors that convey health, purity, or potency.
- Prioritizing information: Important information such as effectiveness claims, ingredients or dosages are in the foreground.
- Clarity & comprehensibility: Consumers and professionals alike collect information at first glance.
- brand identity: The design reflects your values and ensures recognition.
- sustainability: Recyclable and environmentally friendly materials strengthen image and purchase decisions.
- Accessibility & handling: Ergonomic and safe use for patients and HCPs.
Your benefits with Medperion Packaging
Make packaging smarter — effective, sustainable, compliant. Contact now.
Learn more with our know-how articles
Zwischen Pappaufsteller und Purpose: Was Apotheken heute wirklich brauchen
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Brand Strategy
From launch to refresh: Medperion develops strategies that really reach doctors, pharmacies and patients—with a clear MSRP, locally adapted campaigns and consistent corporate design. This creates brand identities that work and brand experiences that last.
Omnichannel campaign management
Omnichannel but intelligent: We deliver the communication mix that works — from SEO-optimized websites and ads to e-health apps and PR. Global strategies translated locally, clear KPIs, one point of contact: This is how your brand is consistently visible and converted.
social media
Relevance instead of noise: Medperion combines medical expertise with creative storytelling — tailored to LinkedIn, Instagram, TikTok & YouTube. With clean monitoring, social ads and community management, we deliver visible results in a regulated environment.
What can we support them with?
The healthcare specialist group: