We communicate about health

TVC, POS, print, social media

The challenge.

Develop an eye-catching campaign that motivates consumers to try out the herbal sleeping aid Lioran® — in a market with numerous competitors and high advertising density.

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The insight.

People are used to many campaigns for sleep aids and often ignore them. In order to attract attention, a particularly memorable creative approach is therefore needed. At the same time, there is still the perception among many consumers that natural active ingredients are more tolerated, but work less effectively or more slowly.

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The result.

The “Better Sleepers” campaign created eye-catching communication with a concise key visual and a memorable guiding idea. Complemented by modern product demos, the scientifically proven effectiveness is explained in a comprehensible and visually inspiring way. In just the first month after the start of the campaign, sales of Lioran® increased by 100 percent. In autumn 2024, an updated version of the campaign to introduce Lioran® Centra drops on TV and social media also went on air.

Social media, print

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The challenge.

Clearly position Lioran® Classic as a fast-acting and well-tolerated remedy for nervous restlessness — with a clear distinction from Lioran® Centra and from existing competitors. The aim was to attract new consumers.

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The insight.

Nervous restlessness often manifests itself in specific everyday situations: before important conversations, when there is a high level of mental stress or in emotionally tense moments. It is precisely these situations that create strong emotional identification with the target group.

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The result.

An eye-catching social media and print campaign with dramatic storytelling and clear everyday scenes. The targeted assets ensure a high level of recognition, strong identification with the protagonists and a clear positioning of the brand in the competitive environment.

Strategy, TVC, Social Media

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The challenge.

Reach new target groups and successfully introduce the new Hoggar® melatonin — without cannibalizing existing Hoggar® range products.

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The insight.

Everyone knows that moment in the morning when you immediately feel how well you've slept — and that it is precisely this moment that determines how the day will go.

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The result.

A charming and highly connectable 360-degree campaign that visibly rejuvenated the brand, reached new target groups and supported the successful launch of Hoggar® Melatonin. At the same time, the market share of the Hoggar® brand was sustainably increased.

TVC, POS, print, social media

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The challenge.

Development of a 360-degree campaign based on the new brand strategy developed together with STADA:

Grippostad — created to make a difference.

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The insight.

We don't just take cold products to keep working. We take them so that a cold doesn't stop us from being there for others and doing the things that matter to us.

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The result.

A dynamic campaign with three protagonists and a visual trick: The camera constantly moves around the characters and connects the world of illness with the world of being healthy in a surprising and entertaining way. Complemented by target group-specific social assets, a campaign was created that not only led to a significant sales uplift, but also achieved millions of organic views on social media with beheaded the scenes material.

Product launch, TVC, digital, social media

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The challenge.

Explain an innovative product concept in an understandable way: Bravilon® is a novel mucoadhesive buccal tablet against cold sores that is applied once to the gums. The technological innovation had to be communicated in a way that was easy to understand and at the same time emotionally connectable — on a topic that is often associated with shame.

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The insight.

Cold sores usually occur unexpectedly — and often just when you least need it. In particular, those affected want a discreet and uncomplicated solution that does not restrict their everyday life.

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The result.

With the guiding idea “1 against cold sores” The result was clear, self-confident communication, which focuses on one-time use and discrete mode of action. The campaign shows: Use once — and continue living life undisturbed.

International 360° campaign

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The challenge.

Strengthen ELASTEN®'s brand expertise internationally as a pioneer and expert in the area of drinking collagen and brand claim “Noticeable. Visible Proved. ” stage convincingly.

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The insight.

In the beauty sector, consumers today expect not only aesthetic imagery, but also visible scientific evidence of effectiveness and quality.

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The result.

A high-quality 360-degree campaign that combines aesthetic beauty imagery with a modern scientific product demo. In addition to the main commercial for the German market, international spot versions were created, including for Vietnam, as well as an extensive range of social assets and high-quality print motifs for the beauty and lifestyle sector. The main commercial has been on air on all major TV stations since June 2025.