In the healthcare sector, companies depend on a functioning sales force to successfully market their products and services. However, due to fluctuation, restructuring, illness or parental leave, an average of around 10% of field service areas are vacant. These gaps in the coverage of your healthcare target groups can lead to uncertainty and loss of revenue. This is where our concept of Vacancy Bridgings on.
Vacancy bridging with eREPs
As an expert in medical telephony, Sanvartis, a company of Medperion, with qualified eREPs a reliable solution for companies to bridge vacant sales force positions.
The eREPs are qualified in accordance with § 75 AMG, digitally and sales-savvy and can serve areas at short notice. This makes purely professional support, commercial direct sales or a mixed form possible — entirely in line with the needs of the company.
The benefits of vacancy bridging with eREPS are obvious: Companies can ensure that their customers and target groups are supported temporarily or continuously, even in vacant areas, and informed about important topics and events. Your sales and marketing strategies can thus be seamlessly maintained and optimized. Depending on requirements, vacant areas can be supervised nationally and across topics.
The duration of a temporary vacancy briefing is designed to ensure a smooth transition to filling the position. Setting up vacancy bridging usually takes around two weeks, but may vary depending on requirements and availability.
Sanvartis also offers a Concierge service who assesses the potential of the target group, supports the preparation and follow-up of appointments for field sales and takes on administrative tasks.
Bridging Unit: Long-term planning security
For a long-term solution, Sanvartis offers the Bridging Unit on.
With a permanent team of eREPs, various vacancies (e.g. absences due to illness) can be handled alternately across the entire sales team — according to the needs of the company, across regions, topics and indications.
In order to ensure long-term planning security, a sufficient duration is provided for vacancy bridging. Depending on requirements, the eREPs can also be used for other activities such as pre-qualification, entry of orders, invitation management for events or support.
Flexibility and strengthening customer loyalty
The concept is characterized by great flexibility: Vacancy bridging with eREPs is an ideal solution for companies to bridge vacant field service areas at short notice. In doing so, we can respond individually to the needs of the company and provide professional or commercial support for the vacant areas.
Michael Weimann, Lead Patient Solutions at Sanvartis, sees in particular an opportunity for companies to strengthen their customer relationships:
“Vacancy bridging with eREPs ensures that companies can continue to serve their customers and target groups even in phases of personnel fluctuation or temporary bottlenecks in the field. This fast, flexible and reliable support for vacant areas does not create a gap; continuity in care is maintained and thus strengthened. In addition, the use of eREPs in vacancy bridging can also contribute to increasing effectiveness in sales marketing, as the eREPs can be used more specifically to reach target groups and optimize marketing strategies. ”
A wide range of uses
However, the eREPs can not only be used for vacancy bridging, but also in ongoing business. Our EREP specialist teams have a wide range of expertise and experience, which they can also use in other areas.
For example, they can also be used as part of live webinars, Medical hotlines, Product advice or to individual patient care be used.
Overall, vacancy bridging with eREPs is an effective and flexible solution for companies to quickly and reliably manage vacant field service areas and thus maintain continuity in HCP communication.
Thanks to the broad skills and experience of eREPs, companies can also benefit from their efforts in the long term and increase their effectiveness in marketing and sales.
