Communications services in healthcare are changing rapidly, particularly as a result of technological innovations such as artificial intelligence (AI). These developments enable companies to achieve efficiency gains and stand out from the competition. With the growing importance of AI, it is crucial to understand the challenges and opportunities associated with it.
Sanvartis, a Medperion Group company, makes it easier for its customers to access modern technologies without having to worry about the risks. Through the targeted use of AI, highly qualified call agents are supported, which brings significant efficiency gains.
As a pioneer in medical telephony, Sanvartis has been offering a variety of communication strategies for over 20 years, including sales diagnostics, patient telephone services, support programs, and pharmaceutical infolines. With over 400 call agents, Sanvartis performs numerous tasks for its clients, such as medical information hotlines and managing adverse drug side effects.
In this context, we have made significant progress in digitizing our service processes to prioritize the needs of our clients' target groups and improve the quality of interactions.
Sanvartis offers optimized processes for cost-effective and high-quality services. The use of healthcare professionals and advanced digitization helps customers to differentiate themselves from their competitors.
Implementation of cloud-based communication solutions
A central part of this transformation is the implementation of cloud-based communication solutions that significantly improve customer service. Digital assistants and voice-based automation relieve our service staff and increase efficiency. In doing so, we do not rely on replacing our employees, but provide them with maximum support with AI.
If standardized processes are not enough, we adapt them individually. Efficient processes guarantee quick and economic implementation. With this goal, Sanvartis selected a modern platform for digitizing communication processes in healthcare in 2023.
Higher efficiency of customer communication
These solutions enable personalized content, such as customized websites and app solutions, which are seamlessly integrated into existing systems. As a result, patients, doctors or pharmacists receive targeted information via their preferred digital channels and can manage their concerns independently.
By integrating various communication channels — from telephone and email to chat and social media — Sanvartis improves the efficiency of customer communication. Complete management of all channels ensures that no request is lost and that the service dialogue runs smoothly.
One example of modern technologies is the use of large language models in real-time analytics that support call agents during calls and enable faster, more accurate answers. Advanced speech analysis tools are also used to gain valuable insights from conversations and to continuously optimize processes.
The reporting tools offer Sanvartis customers the option to access interactive reports so that campaign results are transparent at all times.
By implementing these technologies, Sanvartis has created a system landscape that maximizes the efficiency of medical services and target group satisfaction. In an environment where reliability and fast response times are crucial, Sanvartis has created a modern, flexible service world — a decisive competitive advantage in healthcare.
