Searching for patients in an increasingly complex healthcare system is a challenging task, particularly in the context of rare diseases and complex diagnoses. Pharmaceutical companies and health insurance companies are equally committed to helping patients on their journey to recovery. But in today's healthcare landscape, searching for these patients is like searching for the famous needle in a haystack. In particular, patients with rare or complex diseases have often traveled a long way to diagnosis, struggle with a shortage of specialized doctors and face restrictive reimbursement criteria for therapies. Years often pass from the first symptoms to diagnosis, which can greatly promote a progressive course of the disease.
The challenges are to increase awareness among healthcare providers and address gaps in patient education, whether it is identifying patients who have not yet received a diagnosis, or those who have already been diagnosed and want to move to more advanced therapy, or who are at risk of non-adherence.
Identifying and addressing prescribers in a targeted manner is a decisive step here. An integrated approach aimed at involving healthcare professionals and supporting diagnosis can shorten the diagnostic odyssey and promote earlier therapeutic intervention. This can be done through the use of sales representatives or medical telephony services. Health insurance companies already have the necessary knowledge about their insured persons and their medical conditions, which enables them to implement patient care programs directly. This is because patients not only need a diagnosis, but also support and trust in their treatment. Health coaches or mobile nurses often play an important role here by advising, caring for and accompanying patients and relatives — by telephone or at home. From consultations and equipment training to back coaching — a wide range of services are available here.
Preventing diseases, particularly chronic conditions such as diabetes, is crucial to prevent exacerbations and progressions. This also affects geriatrics, an area that will continue to grow in the coming years. Various health coaching measures can help to maintain patients' independence and self-determination for as long as possible and to protect them from loneliness.
Demographic change and changes in family and social structures over the last 70 years have intensified these challenges. In addition, there is a shortage of nurses, which aggravates the situation.
The aim must be to achieve better networking among family doctors. Bridges must be built between all healthcare stakeholders in order to raise awareness of rare diseases and special therapies and increase acceptance. Overall, identifying and retaining patients requires a deep understanding of challenges, innovative strategies, and a holistic approach aimed at improving patient wellbeing and enabling life-saving treatments.
Innovative & empathetic — the basis of successful health communication
The Sanvartis medical service center, which specializes in the healthcare market, demonstrates how many years of experience and pioneering spirit can be successfully combined. The communication specialists create exceptional, customer-specific and sustainable concepts in the areas of care management — including in the care sector — and medical communication. The recipe for success: Extensive expertise through a 360-degree view of the entire healthcare sector and passion for the topics.
For Michael Weimann (Lead Patient Solutions), Sanvartis' strength is based on a variety of factors. On the one hand, he mentions over 20 years of experience as a full-service provider in the area of medical dialogue communication. In addition, Sanvartis has been part of the Medperion Group for four years, a “unique network of experts in Germany that covers solutions for the healthcare market with its various services.” Anika Buschmann (Lead Pharma & Multichannel Solutions) adds: “We integrate all experience and expertise into our projects with the aim of creating added value for our customers and patients.” She also underlines that Sanvartis solutions are not off the shelf, but are tailored to the respective needs of customers.
One special feature that has characterized Sanvartis since its founding is its pioneering spirit. “When developing multi-channel communication solutions, we are not satisfied with the simplest solution; we want to exceed our customers' expectations,” says Weimann. According to Anika Buschmann, the company can develop innovative solutions “because we have a 360-degree view of the healthcare market. Based on our experience in numerous projects with various players in the healthcare sector, we understand the needs of our customers and their target groups. On this basis, we develop solutions that offer sustainable benefits and added value from the perspective of all parties involved. “Another advantage: “Patient well-being and quality of life are simply important to us,” says Anika Buschmann.
And that brings us to the next building block of the company's success: The employees. Projects in the geriatric and nursing sector in particular involve “very communicative, empathic and empathetic people who not only do a job, but do their work with passion,” says Michael Weimann. Of course, employees receive continuous professional training. “We have state-of-the-art training and regular qualification measures in order to be able to guarantee the high quality standards that we stand for,” states Weimann.
Projects in the care sector have increased in recent years, meaning that Sanvartis can draw on a wealth of experience here too to find innovative solutions. In view of demographic change and the associated increasing shortage of skilled workers, Anika Buschmann sees the need to make healthcare and care for geriatric patients fit for the future. “We also see ourselves as pioneers in this area and offer exceptional services,” says Anika Buschmann. The multi-channel services range from assistance with applying for care levels to advice on home emergency calls. Weimann: “But we certainly also take a psycho-social approach to loneliness in old age and organise digital or telephone exchange formats in which older insured persons can participate. We also listen to family carers and provide advice in many ways.” The range of services also includes a nurse program to support older patients in their home environment — for example in the area of infusion service.
For the innovation-loving medical service center, the topic of artificial intelligence plays a central role. “We are convinced that AI can help optimize internal processes. We also see them as supporting low-threshold communication and as an excellent means of quality assurance and documentation,” says Michael Weinmann, explaining the options. “But AI cannot replace humans — especially when it comes to highly sensitive, medical topics.” But driven by a pioneering spirit, employees at Sanvartis will certainly surprise their customers with new solutions in this area as well.
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